NPS and Google Reviews are not just useful for internal improvements they can also provide a rich source of content for your marketing efforts. Satisfied customers can serve as compelling advocates for your product , providing real-world proof of the value you offer. Their feedback can be repurposed into a variety of content formats, including social media posts, blog articles, video testimonials, and even case studies that highlight your agency’s ability to deliver exceptional service. This type of content is highly relatable and can help attract potential customers who are seeking an insurance provider they can trust.

Extract key quotes and success stories from your most positive Google Reviews and NPS responses, then turn them into powerful marketing materials. For example, you could create a series of social media posts featuring satisfied clients who praise your claims process, customer support, or policy offerings. More, you can highlight these positive experiences in email marketing campaigns, showcasing real-life stories to build trust and connect with prospective clients on a personal level.